- 2012年11月，瑞士苏黎世-总是有很多的讨论之间的持续竞争棉和合成纤维，这是可以预期的。这两个行业的市场份额为每废料奋斗，以确保其未来的盈利能力， 但棉花的未来生存能力的最大威胁是不是人造丝，尼龙，甚至的聚酯-这是手机。和教育。和医疗保健，食品和燃料。 这是主要的棉有限公司的马克Messura的在他的演讲十一月四日至6日在年度会议上，国际纺织制造商联合会在河内举行，越南的消息。 “毫无疑问，竞争他说，棉花和合成纤维之间的激烈，但我们在纺织行业中的所有真正关心的是，今天的人们日益多样化的费用“，吃进他们的服装上的支出。在美国，例如，服装占的总消费支出的份额已下降5.7％，在1989年，为4.7％，1999年，在2011年的3.5％。 与此同时，医疗保健支出已增长从5.3％至5.1％在这段时间内的6.7％。在2011年的燃料支出从1989年的3.5％增加至5.3％，而教育支出从1.3％跃升至2.1％，在该期限内。 虽然棉花和合成纤维将继续争取市场份额的牙齿和指甲，大局观的棉花是能够扩大其数量，用途和应用。 “的所有棉花生产在世界上的80％和85％，进入服装，服装将继续占主导地位的最终使用的棉花，”他说。“但它也可用于油，冰淇淋，动物饲料和建筑材料，纺织企业可能无法，纺棉花种子，所以这些应用程序没有必然影响工厂业主，但他们是非常重要的经济健康状况的棉花Messura继续扩大的应用棉花的农民，可以用于生产在未来将是一个推动力量。 “棉纤维的质量，通过技术不断改变和提高，”，“棉花是一种人工合成的纤维，但它是纤维的enginneered，和它的不断发展。“ 与此同时，环境友好和可持续发展-普遍认为，作为消费者的关键因素，当他们做出购买决策-从根本上供应链的问题，而不是市场的问题，他补充说。 “美国棉花公司的研究表明，很少有消费者愿意支付一定的费用，是亲环境的服装，家用纺织品，有机，可持续，可回收利用或可堆肥”，Messura说，“大约有27％的消费者说他们把精力寻找环保友好的服装，而且这个数字比五年前低。这不是一个因素，更重要的是消费者的，它实际上是变得不那么重要他们，当他们做出购买决定。“ 他谨慎地指出，该研究并不意味着可持续性并不重要，只知道它是一个更重要的问题是对消费者的供应链比。“ 人们经常会问：我们怎样才能争取更多的棉花种植时，世界需要更多的食物？那么，在未来，世界上的很多事情需要更多的！这就是为什么棉花-并将继续-提高生产实践。产业创新和找到需要较少的土地，水少，耗能少，和更少的化学物质，以产生更多的纤维棉方式，“他说 -----------------------------------------
ITMF Annual Conference 2012 In Hanoi: Supply Chain Session: Cotton Incorporated's Messura Addresses Cotton's Future In The Supply Chain ZURICH, Switzerland , 2012 — There is always a lot of discussion about the ongoing competition between cotton and synthetic fibers, which is to be expected. The two industries fight hard for every scrap of market share to ensure their future profitability. 

But the biggest threat to cotton's future viability isn't rayon, nylon, or even polyester -- it's the cell phone. And education. And healthcare, food, and fuel. 

That was the primary message delivered by Cotton Incorporated's Mark Messura during his presentation at the annual meeting of the International Textile Manufacturers Federation, held in Hanoi, Vietnam Nov. 4-6. 

"Without question, the competition between cotton and synthetic fibers is intense, but the real concern for all of us in the textile industry is that people today have increasingly diverse expenses" that eat into their expenditures on clothing, he said. In the United States, for example, clothing's share of total consumer spending has dropped from 5.7% in 1989, to 4.7% in 1999, to 3.5% in 2011.

At the same time, healthcare expenditures have grown from 5.1% to 5.3% to 6.7% during that time period. Fuel expenditures have increased from 3.5% in 1989 to 5.3% in 2011, while education expenditures jumped from 1.3% to 2.1% during that timeframe. 

While cotton and synthetic fibers will continue to fight tooth and nail for market share, the bigger picture for cotton is the ability to expand its number of uses and applications. 

"Between 80% and 85% of all cotton produced in the world goes into clothing, and clothing will continue dominate the end uses for cotton," he said. "But it's also used in oil, ice cream, animal feed and construction materials. Textile companies might not be able to spin cotton seed, so those applications don't necessarily impact mill owners. But they are critically important to the economic health of cotton farmers, so expanding the number of applications cotton can be used in will be a driving force for production in the future. 

"The quality of cotton fiber is constantly changing and improving through technology," Messura continued. "Cotton isn't a synthetic fiber, but it is an enginneered fiber, and it's constantly evolving." 

Meanwhile, environmental friendliness and sustainability -- commonly thought of as crucial factors for consumers when they make purchasing decisions -- are fundamentally supply chain issues, not market issues, he added. 

"Cotton Incorporated research shows that very few consumers are willing to pay a premium for clothing or home textiles that are enviornmentally friendly, organic, sustainable, recyclable or compostable," Messura said. "About 27% of consumers say they put effort into finding environmentally friendly apparel, and that number is lower than it was five years ago. It's not a factor that's becoming more important to consumers; it's actually becoming less important to them when they make purchasing decisions." 

He was careful to point out that the research doesn't mean sustainability isn't important ... only that it's a more important issue for the supply chain than it is for consumers." 

People often ask: How can we strive to plant more cotton when the world needs more food? Well, in the future, the world is going to need more of a lot of things! That's why cotton has - and will continue to - improve its production practices. The industry will innovate and find ways for cotton to require less land, less water, less energy, and fewer chemicals to generate even more fiber," he said. 

来源： 纺织世界

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